Your Marketing Growth Plan™
A clear, practical roadmap for generating better B2B leads and supporting your sales team.
Most SMEs do a lot of marketing but without a structure. A busy marketing exec, an agency doing SEO, some PPC, a website that looks good but does not convert and no one driving the plan.
The result is always the same.
Lots of activity, not enough enquiries.
Your Marketing Growth Plan™ fixes this.
What it is
- A senior led, commercially focused plan that shows:
- What is working
- What is not working
- What to fix first
- How to generate more enquiries
- How to support your sales process
- How to join up your website, SEO, PPC and content
- What your marketing exec should focus on
- How to measure progress without complicated reporting
Simple, clear and built for SMEs with limited time and resources.
What you get
Positioning and Messaging
- Clear value proposition
- Buyer focused messaging
- Sales aligned narrative
- Tone of voice guidance
- Website copy recommendations
Website Review and Improvements
- Conversion pathways
- UX recommendations
- Page structure
- Proof points
- Calls to action
- Sales enablement content
SEO and Visibility
- Technical review
- Keyword direction
- Content plan
- Hyper Local SEO recommendations
- Quick wins and long term priorities
PPC and Paid Media
- Channels to use
- Campaign structure
- Ad messaging
- Budget recommendations
- Landing page strategy
Content and Campaigns
- Sales supporting content
- Email flows
- Blog plan
- Lead generation ideas
- Social media direction
PPC and Paid Media
- Channels to use
- Campaign structure
- Ad messaging
- Budget recommendations
- Landing page strategy
How It Works
1. Discovery
We meet to understand your goals, challenges and sales process.
2. Audit
We review your website, SEO, marketing activity, content and PPC.
3. Plan
You receive your complete Marketing Growth Plan™ tailored to your business.
4. Review
We walk through the plan together and agree priorities and next steps.
5. Delivery
Your plan is delivered by your team, by Silver Owl or a mix of both.
Who it is for
- Tech, IT, SaaS and cybersecurity SMEs.
- B2B service businesses.
- Companies with a marketing exec who needs direction.
- Businesses who need better leads but do not know what to fix.
- Founders and sales leaders who want clarity and control.
Why it works
- It gives your business senior marketing leadership without a long commitment or cost.
- It creates direction.
- It aligns your sales and marketing.
- It turns scattered activity into joined-up execution.
- It gives your team clarity, purpose and a roadmap they can follow.
