Fractional CMO Support
Senior marketing leadership without the full time cost.
Most SMEs try to grow with junior marketers, mixed agencies and no clear strategy. Your team works hard, but without senior direction the activity becomes scattered, reactive and focused on the wrong things.
A Fractional CMO gives you the leadership, experience and commercial focus you need, on a flexible basis that fits your budget.
Why SMEs choose Fractional CMO suppor
You get senior marketing leadership when you need it and at a level that suits your business.
This means:
- Clear priorities
- Joined up planning
- Consistent delivery
- Better quality leads
- Sales aligned messaging
- A focused team
- A clear strategy
- A founder or MD who feels in control
- Your marketing exec finally has direction.
- Your sales team finally gets better leads.
- Your marketing finally works together.
What a Fractional CMO does for your business
Sets your strategy
- Your value proposition
- Your messaging
- Your positioning
- Your ideal customer
- Your commercial priorities
- Your marketing calendar
Leads your team
- Provides direction
- Sets expectations
- Builds structure
- Supports your marketing exec
- Reviews performance
- Develops capability
Aligns with sales
- Lead quality improvements
- Clear hand off process
- Sales enablement content
- Better targeting
- Better qualification
- Shared reporting
Improves your performance
- Website conversions
- SEO and PPC effectiveness
- Lead generation
- Campaign planning
- Content quality
- Performance reporting
Works flexibly
- Monthly support
- Weekly oversight
- Regular check ins
- Planning sessions
- Campaign reviews
- Available when you need guidance
Your Fractional CMO acts as part of your leadership team, without the commitment or salary of a full time hire.
What it includes
- Strategic planning
- Monthly leadership
- Weekly direction for your marketing exec
- Website and campaign reviews
- Sales and marketing alignment
- Clear priorities and decision making
- Performance reporting you can understand
- Commercial insight and guidance
- Management of agencies and freelancers
- Full accountability for your marketing function
How It Works
1. Setup
We meet to understand your goals, challenges and team.
2. Marketing Growth Plan™
We build your plan and prioritise what needs to happen first.
3. Monthly leadership
Your Fractional CMO provides direction, structure and commercial focus each month.
4. Weekly activity
Your marketing exec gets weekly tasks, priorities and support.
5. Review and refine
We evaluate performance each month and adjust the plan to stay on track.
Who it is for
- Tech, IT, SaaS and cybersecurity SMEs
- B2B service businesses
- Companies with a marketing exec who needs direction
- Businesses with mixed agency support
- Founders and MDs who need clarity and experienced guidance
- Sales led businesses that need better quality leads
If you know your marketing could work harder but do not have the budget for a senior hire, a Fractional CMO is the perfect fit.
Why it works
- Because you finally have someone senior connecting your marketing and sales.
- You get calm, clear direction.
- Your team becomes more confident.
- Your sales team gets stronger leads.
- Your founder or MD stops micromanaging marketing.
- Your marketing becomes predictable and commercially focused.
This is senior marketing leadership, made affordable and flexible for SMEs.
Everything your marketing needs in one place
Clear, joined up marketing that supports your sales team and fits your budget.
Below are the core services that bring your Marketing Growth Plan™ to life.
Every service is senior led, commercially focused and designed for tech, IT, SaaS, cybersecurity and B2B service businesses.
Strategy and Leadership
Marketing Growth Plan™
The foundation of everything. A clear, practical roadmap that shows what to fix, what to prioritise and how to generate more enquiries.
Fractional CMO Support
Senior marketing leadership for a fraction of the cost of a full time hire. Perfect if your marketing exec needs direction or your business needs experienced guidance.
Websites
AI Website
From £149 per month.
A fast, modern, mobile friendly website built with AI assisted design and supported by a human eye for conversion. Ideal for SMEs who want a professional site without a large upfront cost.
Custom Website
Bespoke design and copy for B2B and technical buyers. Built to convert, fast to load, and ready to support your SEO and PPC activity.
SEO and Visibility
SEO
From £400 per month.
Commercial, practical SEO that focuses on buyer intent and real opportunities, not vanity metrics.
Technical improvements, content direction, on page optimisation and ongoing improvements.
Hyper Local SEO
For businesses who want to dominate their local area.
Improves visibility in Google Maps, local search results and near me searches.
Ideal for MSPs, consultancies and B2B firms winning business regionally.
PPC and Lead Generation
PPC Management
From £400 per month.
Google Ads, LinkedIn Ads and retargeting campaigns aligned with your sales goals. Clear targeting, strong ad messaging and campaigns designed for quality, not quantity.
Lead Generation and Campaigns
Email sequences, landing pages, content and campaigns that support your sales team.
Designed to improve lead quality, speed up deals and create more conversations.
Content and Social
Content Writing
Starting at £100.
Blogs, website copy, sales support material and content designed to help buyers understand your value and move closer to a decision
Social Media Management
From £100 per month.
Simple, consistent posting for visibility, trust and brand presence.
Designed to support credibility and help your sales activity, not replace it.
Tools and Additional Services
Mobile Apps
From £149 per month.
Affordable mobile apps to improve customer experience, retention or engagement.
Ideal for service based businesses and training providers.
Email Marketing and Automation
Setup, segmentation, nurture flows and ongoing optimisation.
Reporting and Analytics
Clear, simple dashboards and monthly insight so you always know what is working.
How pricing works
Every SME has different goals, teams and budgets.
Your Marketing Growth Plan™ outlines exactly what you need.
All pricing is transparent and agreed in advance.
There are no surprises, no upsells and no confusing retainers.
You get commercially focused delivery that fits your resources.
